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And if your data is unreliable, are you making the right decisions?",[],{"richtext":448},[449,452],{"type":420,"text":450,"spans":451,"direction":270},"How do you identify spam traffic in GA4?",[],{"type":267,"text":453,"spans":454,"direction":270},"A simple analysis based on characteristics such as screen resolution or country of origin can already reveal a lot. You can apply filters in Google Analytics for screen resolution, country, or other characteristics, and then check whether the traffic generates many sessions but no revenue. Do you see hundreds of sessions from a screen resolution that does nothing else? There is a good chance it is bot traffic. The same applies to large numbers of visitors from countries you normally do not target.",[],{"richtext":456},[457,460,463,470,474,479],{"type":420,"text":458,"spans":459,"direction":270},"What can you do to improve your data quality?",[],{"type":267,"text":461,"spans":462,"direction":270},"Fortunately, a few smart quick fixes already make a big difference. And it does not have to be complex. ",[],{"type":464,"text":465,"spans":466,"direction":270},"o-list-item","Self-referrals uitsluiten \nVoeg tussenstations in de klantreis zoals adyen.com, mollie.com of paypal.com toe aan je lijst met uitgesloten verwijzingen. Zo voorkom je dat transacties verkeerd worden toegeschreven. Dit vind je onder GA4 – Admin – Instellingen voor gegevensstreams – Lijst met uitgesloten verwijzingsverkeer.  ",[467],{"start":295,"end":468,"type":469},26,"strong",{"type":464,"text":471,"spans":472,"direction":270},"Bots & scrapers blokkeren \nFilter intern verkeer uit en maak een gegevensfilter aan. Gebruik IP- of user-agentfilters om bekend verkeer, zoals van Cookiebot, uit te sluiten. Voeg eventueel een custom dimension toe (bijv. traffic_type = cookiebot) om dit verkeer te identificeren. Stel dit in via GA4 → Beheer → Gegevensfilters → Intern verkeer uitsluiten op IP.",[473],{"start":295,"end":468,"type":469},{"type":464,"text":475,"spans":476,"direction":270},"Slimme filters in GTM \nJe kunt client-side triggers instellen die afvangen op bepaald gedrag of cookies. Gebruik kenmerken zoals gedrag, screen_resolution of referrer om verkeer te herkennen dat waarschijnlijk niet legitiem is. Richt in GTM regels in die dit verkeer blokkeren of labelen, zodat het niet in GA4 wordt gemeten. Dit kun je zowel client- als server-side toepassen.",[477],{"start":295,"end":478,"type":469},22,{"type":464,"text":480,"spans":481,"direction":270},"Testverkeer uitsluiten \nZorg dat verkeer van je eigen team, staging-omgevingen of test tools buiten beeld blijft via hostname- of IP-filters. ",[482],{"start":295,"end":483,"type":469},23,{"marge_bottom":412,"anchor":21,"anchor_text":6},"richtext$a7388bff-7376-48e3-b413-1c577b7d424a","richtext",{"variation":24,"version":25,"items":488,"primary":503,"id":506,"slice_type":507,"slice_label":6},[489],{"title_small":6,"text_small":490},[491,494,497,500],{"type":267,"text":492,"spans":493,"direction":270},"Reliable data in Google Analytics 4, and therefore better decisions about campaigns and conversion performance.",[],{"type":281,"text":495,"spans":496,"direction":270},"Realistic insight into sessions, channel performance, and conversions",[],{"type":281,"text":498,"spans":499,"direction":270},"Less polluted reporting",[],{"type":281,"text":501,"spans":502,"direction":270},"Better decisions for campaigns and budget allocation",[],{"title":504,"marge_bottom":412,"anchor":21,"anchor_text":6,"background_color":505},"What does this deliver?","light","title_text$b9ec5cf9-4fc0-4f32-97e5-9805a0136962","title_text","Is your GA4 data actually reliable?","What if your GA4 data is polluted? Unexplained spikes, conversions without sessions or pageviews, traffic from unknown sources. Does this sound familiar? Time for change.",{"id":511,"type":512,"tags":513,"lang":15,"slug":514,"first_publication_date":515,"last_publication_date":516,"uid":517,"data":518,"link_type":34,"key":564,"isBroken":21},"Z0XOpRcAACUAVuts","professional",[],"william","2024-11-26T13:35:37+0000","2025-06-10T11:53:20+0000","william-tanis",{"firstname":519,"job_description":520,"image":521,"lastname":563},"William","Data Architect",{"dimensions":522,"alt":525,"copyright":6,"url":526,"id":527,"edit":528,"main_mobile":532,"footer":540,"footer_mobile":548,"insights":555},{"width":523,"height":524},810,1200,"William Tanis","https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=176,0,729,1080&w=810&h=1200","ZMtE_BAAACAATom1",{"x":529,"y":295,"zoom":530,"background":531},-195,1.1111111111111112,"#fff",{"dimensions":533,"alt":525,"copyright":6,"url":536,"id":527,"edit":537},{"width":534,"height":535},312,460,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=174,0,733,1080&w=312&h=460",{"x":538,"y":295,"zoom":539,"background":531},-74,0.42592592592592593,{"dimensions":541,"alt":525,"copyright":6,"url":544,"id":527,"edit":545},{"width":542,"height":543},812,448,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,66,1080,596&w=812&h=448",{"x":295,"y":546,"zoom":547,"background":531},-49,0.7518518518518519,{"dimensions":549,"alt":525,"copyright":6,"url":551,"id":527,"edit":552},{"width":550,"height":543},654,"https://images.prismic.io/xsarus-nl/f70cfac8-e532-4235-8b03-5af469e35ef8_William.jpg?auto=compress,format&rect=0,18,1080,740&w=654&h=448",{"x":295,"y":553,"zoom":554,"background":531},-10,0.6055555555555555,{"dimensions":556,"alt":6,"copyright":6,"url":558,"id":559,"edit":560},{"width":557,"height":557},320,"https://images.prismic.io/xsarus-nl/aDm58idWJ-7kSvYU_William.jpg?auto=format,compress&rect=0,0,320,320&w=320&h=320","aDm58idWJ-7kSvYU",{"x":295,"y":295,"zoom":561,"background":562},1,"transparent","Tanis","110b7947-2c17-4cf7-afb2-731bee723eb9","2025-08-07T13:23:00+0000",[567],{"branch":568},{"link_type":34},[570],{"branch":571},{"link_type":34},[573],{"service":574},{"id":575,"type":576,"tags":577,"lang":15,"slug":578,"first_publication_date":579,"last_publication_date":579,"uid":580,"link_type":34,"key":581,"isBroken":21},"Z0XKXxcAACQAVuQQ","service",[],"growth--optimization","2024-11-26T13:17:25+0000","growth-and-optimization","4175279c-2953-4a84-856e-c2061e80dfe2",{},"Is your GA4 data actually reliable? | XSARUS","What if your GA4 data is polluted? Unexplained spikes, conversions without sessions or pageviews, traffic from unknown sources. Time for change.","article",{},[588],{"variation":589,"version":25,"items":590,"primary":591,"id":618,"slice_type":619,"slice_label":6},"footerTypeQuestion",[],{"title":592,"description":593,"professional":594,"form_type":613,"form_id":614,"hubspot_portal_id":615,"hubspot_region":616,"form_url":6,"info_title":6,"info_text":617,"form_html":6},"Doubting the reliability of your data?","We are happy to take a look with you. Because measuring only leads to insight when your data is accurate. Leave your details here and we will get in touch as soon as possible.",{"id":511,"type":512,"tags":595,"lang":15,"slug":514,"first_publication_date":515,"last_publication_date":516,"uid":517,"data":596,"link_type":34,"key":612,"isBroken":21},[],{"firstname":519,"job_description":520,"image":597,"lastname":563},{"dimensions":598,"alt":525,"copyright":6,"url":526,"id":527,"edit":599,"main_mobile":600,"footer":603,"footer_mobile":606,"insights":609},{"width":523,"height":524},{"x":529,"y":295,"zoom":530,"background":531},{"dimensions":601,"alt":525,"copyright":6,"url":536,"id":527,"edit":602},{"width":534,"height":535},{"x":538,"y":295,"zoom":539,"background":531},{"dimensions":604,"alt":525,"copyright":6,"url":544,"id":527,"edit":605},{"width":542,"height":543},{"x":295,"y":546,"zoom":547,"background":531},{"dimensions":607,"alt":525,"copyright":6,"url":551,"id":527,"edit":608},{"width":550,"height":543},{"x":295,"y":553,"zoom":554,"background":531},{"dimensions":610,"alt":6,"copyright":6,"url":558,"id":559,"edit":611},{"width":557,"height":557},{"x":295,"y":295,"zoom":561,"background":562},"bea937c1-b7c4-4018-a45e-fcbd0200712b","HubSpot","aea5fac3-e121-4825-8e91-26b7195cf04e","145830440","eu1",[],"footer_type$0a1b0d99-b1fa-45c7-985f-c6cf68ffcb39","footer_type",{"id":621,"uid":6,"url":6,"type":622,"href":623,"tags":624,"first_publication_date":625,"last_publication_date":626,"slugs":627,"linked_documents":628,"lang":15,"alternate_languages":629,"data":632},"Z1HDcBAAACQAfj0o","placeholders","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=ahlOBhIAACoAN-NY&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z1HDcBAAACQAfj0o%22%29+%5D%5D",[],"2024-12-05T15:14:58+0000","2026-03-20T14:45:16+0000",[622],[],[630],{"id":631,"type":622,"lang":19},"ZJxMFhEAACAAan3N",{"jaar_ervaring":468,"aantal_medewerkers":633,"emerce_nr":634,"pim_organisaties":635,"contact_message_error":636,"contact_message_send":637,"job_application_error":638,"job_application_send":639},95,3,80,"Your message could not be sent","Your message has been successfully sent","Unfortunately, your application could not be sent","Your application has been successfully submitted",1780051222981]