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Management Team magazine's MT1000, the largest survey of business decision-makers on the quality and popularity of business service providers in the Netherlands, XSARUS came out on top. In the Internet agencies category, XSARUS topped the national list.",[3906],{"start":3907,"end":3908,"type":375,"data":3909},181,187,{"label":377},{"type":345,"text":3911,"spans":3912,"direction":348},"Business associates of XSARUS rated the agency on the three substantive aspects of customer focus, product leadership and quality of execution. In addition, they were asked to rate XSARUS on a scale of 1 to 10: \"How likely are you to recommend this service provider to a friend or colleague?\"",[],{"marge_bottom":3696,"anchor":21,"anchor_text":6},"richtext$cb833a61-4aee-4d5a-a4b0-d7df593af9bc",{"variation":24,"version":25,"items":3916,"primary":3918,"id":3922,"slice_type":3699,"slice_label":6},[3917],{},{"image":3919,"text":3920,"author":3921,"marge_bottom":3696,"anchor":21,"anchor_text":6,"background_color":3697},{},"Earlier this year we already got to hold a top position in the Emerce Top-100 list in the Best E-commerce Agencies category. The fact that we now also got to take first place in the MT1000 confirms for us that we are doing the things we do the right way.","Paul Kieviet, CEO of XSARUS","quote$695359ec-b353-4a8c-9411-860a959ec8e8",{"variation":24,"version":25,"items":3924,"primary":3933,"id":3934,"slice_type":2353,"slice_label":6},[3925],{"richtext":3926},[3927,3930],{"type":2268,"text":3928,"spans":3929,"direction":348},"About the MT1000",[],{"type":345,"text":3931,"spans":3932,"direction":348},"The trade magazine Management Team has been conducting annual research into the quality and popularity of suppliers in the Netherlands since 2001. This year's research was conducted by Amsterdam Centre for Business Innovation. A panel of business decision makers was invited to share their experiences. In total, more than 5,100 respondents rated companies in 58 different categories. Only companies they had business contact with in the last three years could be rated. 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In de categorie internetbureaus staat XSARUS bovenaan de landelijke lijst.",{"id":3511,"type":3512,"tags":3938,"lang":15,"slug":3514,"first_publication_date":3515,"last_publication_date":3516,"uid":3517,"data":3939,"link_type":34,"key":3955,"isBroken":21},[],{"firstname":3519,"job_description":3520,"image":3940,"lastname":3559},{"dimensions":3941,"alt":3525,"copyright":6,"url":3526,"id":3527,"edit":3942,"main_mobile":3943,"footer":3946,"footer_mobile":3949,"insights":3952},{"width":3523,"height":3524},{"x":3529,"y":373,"zoom":3530,"background":3531},{"dimensions":3944,"alt":3525,"copyright":6,"url":3536,"id":3527,"edit":3945},{"width":3534,"height":3535},{"x":3538,"y":373,"zoom":3530,"background":3531},{"dimensions":3947,"alt":3525,"copyright":6,"url":3543,"id":3527,"edit":3948},{"width":3541,"height":3542},{"x":373,"y":3545,"zoom":3530,"background":3531},{"dimensions":3950,"alt":3525,"copyright":6,"url":3549,"id":3527,"edit":3951},{"width":3548,"height":3542},{"x":373,"y":3551,"zoom":3530,"background":3531},{"dimensions":3953,"alt":6,"copyright":6,"url":3555,"id":3556,"edit":3954},{"width":3554,"height":3554},{"x":373,"y":373,"zoom":3530,"background":3558},"04fa0ed5-9b2c-4a06-806f-f04abf795973","2019-12-11T23:00:00+0000",[3958],{"branch":3959},{"link_type":34},[3961],{"branch":3962},{"link_type":34},[3964],{"service":3965},{"link_type":34},{},"XSARUS best internet agency in the Netherlands | XSARUS","In the MT1000, XSARUS came out on top. 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Because a product's sales period can sometimes be limited to a few months or even a few weeks and consumer demand is as changeable as the weather (and by the weather), as a fashion retailer you want to be able to act quickly on trends. In this article, we briefly outline the benefits a Product Information Management (PIM) system can offer in a fashion retail landscape.",[],"text_intro$1ecb4554-6864-40fb-9105-ba0c09712bc3",{"variation":24,"version":25,"items":3997,"primary":4023,"id":4024,"slice_type":2353,"slice_label":6},[3998,4015],{"richtext":3999},[4000,4003],{"type":2268,"text":4001,"spans":4002,"direction":348},"Parallelle contentcreatie voor snellere time-to-market",[],{"type":345,"text":4004,"spans":4005,"direction":348},"To get a product ready for sale as quickly as possible, a lot of time can be saved by creating content in parallel. A designer can enter product specifications into the PIM system while a photographer captures the garment in images and a marketer adds the commercial description at the same time and has it translated. By working with a well-organized workflow within a PIM system, new products can be online with all relevant product data within just one day.",[4006],{"start":4007,"end":4008,"type":2276,"data":4009},169,179,{"id":4010,"type":30,"tags":4011,"lang":15,"slug":44,"first_publication_date":4012,"last_publication_date":4013,"uid":4014,"link_type":34,"isBroken":21},"Z0BagBcAACYATuKM",[433],"2024-11-22T10:18:42+0000","2026-02-11T09:29:22+0000","pim_solutions",{"richtext":4016},[4017,4020],{"type":2268,"text":4018,"spans":4019,"direction":348},"Return reduction thanks to extensive product data ",[],{"type":345,"text":4021,"spans":4022,"direction":348},"The online fashion industry is characterized by a high return rate. If a product does not meet the customer's expectations, it is almost certain that the customer will return the product. By providing products with a comprehensive item description, important specifications and also adding clear product photos and detail images, customers are more likely to have a complete and accurate picture of the product and are less likely to return it after purchase.",[],{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$245ed036-b1b6-41f3-8e04-87f6581e12c8",{"variation":4026,"version":25,"items":4027,"primary":4029,"id":4051,"slice_type":4052,"slice_label":6},"titleSummary",[4028],{},{"title":4030,"description":4031,"image":4038,"reverse":21,"marge_bottom":2250,"anchor":21,"anchor_text":6},"Clarity in size charts and channel-specific assortment management",[4032,4035],{"type":345,"text":4033,"spans":4034,"direction":348},"Everyone knows that a meter is 100 centimeters and a kilogram is 1000 grams, but one t-shirt in size L can sometimes fit more wide than another t-shirt of the same size. A Dutch shoe size 40 corresponds to a size 6.5 in the United Kingdom. If you're looking for the same shoe size in the United States as a man, you'd need a size 7, while as a woman, you'd need a size 8. A PIM system can be configured to send out the correct size charts depending on the publication channel.",[],{"type":345,"text":4036,"spans":4037,"direction":348},"Not only size charts are channel-specific. Within a PIM system, sub-assortments can also be created for specific sales channels. For example, the kids' collection can be sent exclusively to Zalando, while the men's collection is only distributed to Amazon.",[],{"dimensions":4039,"alt":4040,"copyright":6,"url":4041,"id":4042,"edit":4043,"main_mobile":4046},{"width":3541,"height":3524},"Fashion","https://images.prismic.io/xsarus-nl/ac67abf6-b143-4d06-88bd-03e9c71c3e9d_Uitgelicht+Case+-+Sacha.jpg?auto=compress,format&rect=146,0,1039,1536&w=812&h=1200","ZUidABAAACMAxYNj",{"x":4044,"y":373,"zoom":4045,"background":3531},-114,0.78125,{"dimensions":4047,"alt":4040,"copyright":6,"url":4048,"id":4042,"edit":4049},{"width":3548,"height":3548},"https://images.prismic.io/xsarus-nl/ac67abf6-b143-4d06-88bd-03e9c71c3e9d_Uitgelicht+Case+-+Sacha.jpg?auto=compress,format&rect=0,0,1440,1440&w=654&h=654",{"x":373,"y":373,"zoom":4050,"background":3531},0.45416666666666666,"text_image$f8d60aee-d6cd-44b3-ade5-e81e8084c96e","text_image",{"variation":24,"version":25,"items":4054,"primary":4105,"id":4106,"slice_type":2353,"slice_label":6},[4055,4063,4071,4089,4097],{"richtext":4056},[4057,4060],{"type":2268,"text":4058,"spans":4059,"direction":348},"Configuration of fashion looks and sets",[],{"type":345,"text":4061,"spans":4062,"direction":348},"Fashion is all about making the right combinations. As a fashion retailer, you want to inspire and relieve your customer by offering complete sets or looks. Within a PIM system, all possible combinations can be recorded so that when sending product data to the various distribution channels, complete looks are included.",[],{"richtext":4064},[4065,4068],{"type":2304,"text":4066,"spans":4067,"direction":348},"Color and style coordination",[],{"type":345,"text":4069,"spans":4070,"direction":348},"Continuing on that: one of the challenges within the fashion industry is the correct representation of colors and styles. Something that is burgundy in reality can quickly lean more toward purple on a screen. And a certain \"trendy\" cut or style may mean something different to different people. A PIM system can ensure that colors, styles and other specifications are displayed in a consistent and clear way, regardless of the channel on which the customer is shopping. This can help reduce returns and improve customer satisfaction.",[],{"richtext":4072},[4073,4076],{"type":2268,"text":4074,"spans":4075,"direction":348},"Sustainability Information",[],{"type":345,"text":4077,"spans":4078,"direction":348},"Sustainability is an increasingly important issue within the fashion industry. Consumers want to know where their clothes come from and how they were produced. With a PIM system, comprehensive information about the origin and sustainability of products can be displayed in a clear and standardized way. This can range from information about the country of production, to specific sustainability labels or information about the use of organic cotton or recycled materials. Read more.",[4079],{"start":4080,"end":4081,"type":2276,"data":4082},472,481,{"id":4083,"type":2217,"tags":4084,"lang":15,"slug":4085,"first_publication_date":4086,"last_publication_date":4087,"uid":4088,"link_type":34,"isBroken":21},"Z07aeRcAAEvSZFPR",[],"transparency-and-communication","2024-12-03T10:22:57+0000","2025-03-06T15:35:38+0000","insight_sustainable-consumer-choices",{"richtext":4090},[4091,4094],{"type":2268,"text":4092,"spans":4093,"direction":348},"Integration of influencer marketing ",[],{"type":345,"text":4095,"spans":4096,"direction":348},"Influencer marketing is an important part of today's fashion industry. Many consumers find inspiration and product recommendations through social media and the influencers they follow there. Within a PIM system, information about which influencers recommend or wear a particular product can be included, or links can be added to posts or videos showcasing the product. 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The Inriver PIMpoint Summit is crowded with Inriver customers and partners from all over Europe every year. Traditionally, on the first day of the event, the coveted partner awards are presented.",[],"text_intro$f76aaea2-49ba-4ca1-94f7-ed7090cf5220",{"variation":24,"version":25,"items":4214,"primary":4223,"id":4224,"slice_type":2353,"slice_label":6},[4215],{"richtext":4216},[4217,4220],{"type":2268,"text":4218,"spans":4219,"direction":348},"Partner of the Year for the third time",[],{"type":345,"text":4221,"spans":4222,"direction":348},"Paul Kieviet, CEO XSARUS: \"Our dedicated PIM team has again done exceptionally good and great work last year for a wide variety of customers. An increasing number of manufacturers, wholesalers and retailers recognize the need for accurate, complete product information. Our commerce expertise combined with the stable PIM solution offered by Inriver is proving to be a successful combination. 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XSARUS received this seal of approval from the Erasmus Centre for Entrepreneurship.",[],"text_intro$b36f55bb-7ae8-4b4c-875e-4b17da605985",{"variation":24,"version":25,"items":4296,"primary":4317,"id":4318,"slice_type":2353,"slice_label":6},[4297,4302],{"richtext":4298},[4299],{"type":345,"text":4300,"spans":4301,"direction":348},"The Top 250 Growth Companies is being published for the second year this year and was presented on March 28 in the presence of Her Majesty Queen Maxima. The list consists of the 250 Dutch companies that have shown the most growth in revenue and/or employees in the period from 2014 to 2017. By focusing on employee growth and turnover, the list distinguishes itself from other lists, which often only look at turnover. Only companies that achieve a minimum annual growth of 20% in revenue and/or employees over the past three years are eligible for listing in the Top 250.",[],{"richtext":4303},[4304,4307,4314],{"type":2268,"text":4305,"spans":4306,"direction":348},"Proud to be listed in Top 250",[],{"type":345,"text":4308,"spans":4309,"direction":348},"XSARUS is pleasantly surprised to be part of the Top 250. Paul Kieviet, CEO: \"We are very proud to receive this seal of approval. A great compliment for our organization. We're not consciously working on growth as a goal in itself, but if you take care of satisfied customers and employees it comes naturally, so to speak.\"",[4310],{"start":4311,"end":4312,"type":4313},77,323,"em",{"type":345,"text":4315,"spans":4316,"direction":348},"The Top 250 Growth Companies is published annually and is based on the ScaleUp Dashboard by Prof. Justin Jansen, Academic Director of ECE and Professor of Corporate Entrepreneurship at RSM. 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In this article, we’ll showcase a few use cases for the Rule Builder and highlight how this feature can be useful now and in the future.",[],"text_intro$c7bae59c-4c1f-49a8-b213-6dc2f21d328d",{"variation":24,"version":25,"items":4379,"primary":4412,"id":4413,"slice_type":2353,"slice_label":6},[4380,4388,4396,4404],{"richtext":4381},[4382,4385],{"type":2268,"text":4383,"spans":4384},"Why is Shopware’s Rule Builder so innovative?",[],{"type":345,"text":4386,"spans":4387},"Virtually all e-commerce platforms have a feature that allows you to offer promotions and discounts to customers—which makes sense, as it’s an essential part of e-commerce. As you’d expect, Shopware’s Rule Builder also does this. However, Shopware’s Rule Builder goes further:",[],{"richtext":4389},[4390,4393],{"type":2304,"text":4391,"spans":4392},"The Rule Builder distinguishes between 'definition' and 'action'.",[],{"type":345,"text":4394,"spans":4395},"This means rules can be applied in a wide variety of areas without duplication. It’s also better for performance. By separating rules, they can be calculated and applied efficiently.",[],{"richtext":4397},[4398,4401],{"type":2304,"text":4399,"spans":4400},"The Rule Builder goes beyond just product rules/promotions.",[],{"type":345,"text":4402,"spans":4403},"For example: offering or hiding certain shipping or payment methods, displaying (or not displaying) specific content, customer-specific prices or price lists, cross- and upselling options, and coupon codes.",[],{"richtext":4405},[4406,4409],{"type":2304,"text":4407,"spans":4408},"The Rule Builder offers a framework for further expansion.",[],{"type":345,"text":4410,"spans":4411},"One of the big advantages of Shopware's Open Source software is that so many developers contribute to it. This also applies to the Rule Builder: it provides a framework for further expansion, enabling you to make your webshop as unique and attractive as possible.",[],{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$0fe8e494-fdb9-4095-bc07-b1cfd54c8c9f",{"variation":24,"version":25,"items":4415,"primary":4417,"id":4435,"slice_type":4436,"slice_label":6},[4416],{},{"image":4418,"marge_bottom":2250,"anchor":21,"anchor_text":6},{"dimensions":4419,"alt":4422,"copyright":6,"url":4423,"id":4424,"edit":4425,"mobile":4428},{"width":4420,"height":4421},1920,216,"Rule Builder","https://images.prismic.io/xsarus-nl/c787e9b8-62e7-4df1-a89f-d5d0e5d5cb74_Rule+Builder-1.jpg?auto=compress,format&rect=1,0,1262,142&w=1920&h=216","ZYBV_hAAACAAIMXf",{"x":4426,"y":373,"zoom":4427,"background":3531},-1,1.5211267605633803,{"dimensions":4429,"alt":4422,"copyright":6,"url":4432,"id":4424,"edit":4433},{"width":4430,"height":4431},768,86,"https://images.prismic.io/xsarus-nl/c787e9b8-62e7-4df1-a89f-d5d0e5d5cb74_Rule+Builder-1.jpg?auto=compress,format&rect=0,0,1264,142&w=768&h=86",{"x":373,"y":373,"zoom":4434,"background":3531},0.6075949367088608,"image$2f743af8-1de4-4884-9908-c3634a4d5aa4","image",{"variation":24,"version":25,"items":4438,"primary":4477,"id":4478,"slice_type":2353,"slice_label":6},[4439],{"richtext":4440},[4441,4444,4447,4450,4453,4456,4459,4462,4465,4468,4471,4474],{"type":2268,"text":4442,"spans":4443},"What can you do as a retailer with the Rule Builder? ",[],{"type":345,"text":4445,"spans":4446},"As mentioned before: the Rule Builder enables you to apply a host of price promotions and cross-sell opportunities, but there’s much more you can do. Here are a few concrete examples.",[],{"type":359,"text":4448,"spans":4449},"Free shipping or a shipping discount above a certain purchase amount",[],{"type":359,"text":4451,"spans":4452},"Promotions on products based on specific product features or characteristics (for instance, discounts on all green jumpers)",[],{"type":359,"text":4454,"spans":4455},"Discounts based on general or personal coupons or discount codes",[],{"type":359,"text":4457,"spans":4458},"Multiple discounts in a single action, e.g. 10% off one product and 15% off another",[],{"type":359,"text":4460,"spans":4461},"VIP or Membership offers that are only available to that particular customer group",[],{"type":359,"text":4463,"spans":4464},"Bundles and rules like 2+1 free: set up bundle pricing such as one free item or a specific discount",[],{"type":359,"text":4466,"spans":4467},"“Menu bundles”: rules that combine different product types for a configurable discount",[],{"type":359,"text":4469,"spans":4470},"B2B-specific customer pricing or special prices for certain customer groups",[],{"type":359,"text":4472,"spans":4473},"Discounts for new customers",[],{"type":345,"text":4475,"spans":4476},"Of course, more complex scenarios can also be created using the Rule Builder. There’s a wide variety of criteria available—such as time, days of the week, days since last order, locations, tags. And these criteria can be extended so all conceivable possibilities can be added.",[],{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$0286d5ba-16f3-42b6-be62-97263dd0e2b8",{"variation":24,"version":25,"items":4480,"primary":4482,"id":4496,"slice_type":4436,"slice_label":6},[4481],{},{"image":4483,"marge_bottom":2250,"anchor":21,"anchor_text":6},{"dimensions":4484,"alt":4422,"copyright":6,"url":4486,"id":4487,"edit":4488,"mobile":4490},{"width":4420,"height":4485},1080,"https://images.prismic.io/xsarus-nl/a024c722-5f21-4452-a701-2024936ef9c9_Rule+Builder-2.jpg?auto=compress,format&rect=0,0,7680,4320&w=1920&h=1080","ZYBWMRAAAB8AIMba",{"x":373,"y":373,"zoom":4489,"background":3531},0.25,{"dimensions":4491,"alt":4422,"copyright":6,"url":4493,"id":4487,"edit":4494},{"width":4430,"height":4492},432,"https://images.prismic.io/xsarus-nl/a024c722-5f21-4452-a701-2024936ef9c9_Rule+Builder-2.jpg?auto=compress,format&rect=0,0,7680,4320&w=768&h=432",{"x":373,"y":373,"zoom":4495,"background":3531},0.1,"image$0a559d58-de3d-4a01-83f5-6f7064bef553",{"variation":24,"version":25,"items":4498,"primary":4526,"id":4527,"slice_type":2353,"slice_label":6},[4499,4507,4515],{"richtext":4500},[4501,4504],{"type":2304,"text":4502,"spans":4503},"Shipping methods",[],{"type":345,"text":4505,"spans":4506},"Consider using it for shipping methods, too. You can use the Rule Builder to apply a specific shipping method based on a rule. For example: products longer than 1 metre must always be shipped by party X.",[],{"richtext":4508},[4509,4512],{"type":2304,"text":4510,"spans":4511},"Segmentation",[],{"type":345,"text":4513,"spans":4514},"The ability to create dynamic customer segments (as opposed to fixed customer groups) is an Enterprise feature on most e-commerce platforms, but Shopware’s Rule Builder provides segmentation functionality as a standard open source feature. With the Rule Builder, for example, you can create a dynamic VIP segment (e.g. customers who have placed more than one order in the past month with a total spend over 500 euros) and link promotions and campaigns to this segment.",[],{"richtext":4516},[4517,4520,4523],{"type":2268,"text":4518,"spans":4519},"Conclusion",[],{"type":345,"text":4521,"spans":4522},"While all established e-commerce platforms offer a range of good promotion tools, Shopware goes a step further in terms of functionality and flexibility. The Shopware Rule Builder is designed to minimise the load imposed by promotions and rules. This is an important aspect, guaranteeing scalability without compromising performance.",[],{"type":345,"text":4524,"spans":4525},"The Shopware Rule Builder is still in its infancy, but it already has a lot to offer. Not only can you use it to greatly enhance your webshop’s appeal to visitors, but it can also automate internal processes that may currently be time-consuming. Want to see the Rule Builder in action? Watch this video.",[],{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$a66820c5-2e9d-4776-83e0-6bbeb02afce0","The Rule Builder in Shopware 6","An important feature within Shopware 6 is the Rule Builder. In this article, you'll learn how and when this feature can come in handy.",{"id":3511,"type":3512,"tags":4531,"lang":15,"slug":3514,"first_publication_date":3515,"last_publication_date":3516,"uid":3517,"data":4532,"link_type":34,"key":4548,"isBroken":21},[],{"firstname":3519,"job_description":3520,"image":4533,"lastname":3559},{"dimensions":4534,"alt":3525,"copyright":6,"url":3526,"id":3527,"edit":4535,"main_mobile":4536,"footer":4539,"footer_mobile":4542,"insights":4545},{"width":3523,"height":3524},{"x":3529,"y":373,"zoom":3530,"background":3531},{"dimensions":4537,"alt":3525,"copyright":6,"url":3536,"id":3527,"edit":4538},{"width":3534,"height":3535},{"x":3538,"y":373,"zoom":3530,"background":3531},{"dimensions":4540,"alt":3525,"copyright":6,"url":3543,"id":3527,"edit":4541},{"width":3541,"height":3542},{"x":373,"y":3545,"zoom":3530,"background":3531},{"dimensions":4543,"alt":3525,"copyright":6,"url":3549,"id":3527,"edit":4544},{"width":3548,"height":3542},{"x":373,"y":3551,"zoom":3530,"background":3531},{"dimensions":4546,"alt":6,"copyright":6,"url":3555,"id":3556,"edit":4547},{"width":3554,"height":3554},{"x":373,"y":373,"zoom":3530,"background":3558},"0584341a-26de-4a51-95e0-2bf220fed0d9",[4550],{"branch":4551},{"link_type":34},[4553],{"branch":4554},{"link_type":34},[4556],{"service":4557},{"id":441,"type":428,"tags":4558,"lang":15,"slug":447,"first_publication_date":445,"last_publication_date":445,"uid":442,"data":4559,"link_type":34,"key":2147,"isBroken":21},[],{"name":453},{},"The Rule Builder in Shopware 6 | XSARUS Digital Commerce",{},[4564],{"variation":3583,"version":25,"items":4565,"primary":4567,"id":4590,"slice_type":421,"slice_label":6},[4566],{},{"title":4568,"description":4569,"professional":4570,"form_type":6,"form_id":3879,"hubspot_portal_id":6,"hubspot_region":6,"form_url":3880,"info_title":6,"info_text":4589,"form_html":6},"Want to know more about the Rule Builder?","Leave your details here and we’ll get in touch with you as soon as possible!",{"id":3511,"type":3512,"tags":4571,"lang":15,"slug":3514,"first_publication_date":3515,"last_publication_date":3516,"uid":3517,"data":4572,"link_type":34,"key":4588,"isBroken":21},[],{"firstname":3519,"job_description":3520,"image":4573,"lastname":3559},{"dimensions":4574,"alt":3525,"copyright":6,"url":3526,"id":3527,"edit":4575,"main_mobile":4576,"footer":4579,"footer_mobile":4582,"insights":4585},{"width":3523,"height":3524},{"x":3529,"y":373,"zoom":3530,"background":3531},{"dimensions":4577,"alt":3525,"copyright":6,"url":3536,"id":3527,"edit":4578},{"width":3534,"height":3535},{"x":3538,"y":373,"zoom":3530,"background":3531},{"dimensions":4580,"alt":3525,"copyright":6,"url":3543,"id":3527,"edit":4581},{"width":3541,"height":3542},{"x":373,"y":3545,"zoom":3530,"background":3531},{"dimensions":4583,"alt":3525,"copyright":6,"url":3549,"id":3527,"edit":4584},{"width":3548,"height":3542},{"x":373,"y":3551,"zoom":3530,"background":3531},{"dimensions":4586,"alt":6,"copyright":6,"url":3555,"id":3556,"edit":4587},{"width":3554,"height":3554},{"x":373,"y":373,"zoom":3530,"background":3558},"76fe0b05-d8d7-4c7b-bbda-bd0f427407d3",[],"footer_type$19d01a54-6ded-4426-9de7-792676717dde",{"id":4592,"uid":4593,"url":6,"type":2217,"href":4594,"tags":4595,"first_publication_date":4596,"last_publication_date":4596,"slugs":4597,"linked_documents":4599,"lang":15,"alternate_languages":4600,"data":4604},"aIxkmxIAAB8Abg6Y","insight_growth-of-international-marketplaces","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=aisHeBEAACoAUDf_&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aIxkmxIAAB8Abg6Y%22%29+%5D%5D",[],"2025-08-04T12:19:13+0000",[4598],"rise-of-international-online-marketplaces",[],[4601],{"id":4602,"type":2217,"lang":19,"uid":4603},"aHnzuREAACAAAofB","insight_groei-van-internationale-marktplaatsen",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":4605,"insights_per_page":6,"slices":4606,"insight_title":4680,"insight_teaser":4681,"author":4682,"release_date":6,"branches":4701,"pim_branches":4704,"services":4707,"show_on_xsarus":188,"show_on_pim_section":188,"meta_image":4716,"meta_title":4717,"meta_description":4681,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":2217,"og_title":4717,"og_description":4681,"og_image":4718,"slicesFooter":4719},{"link_type":241},[4607,4615],{"variation":24,"version":25,"items":4608,"primary":4609,"id":4614,"slice_type":2262,"slice_label":6},[],{"text":4610,"divider":21,"marge_bottom":2250,"anchor":21,"anchor_text":6},[4611],{"type":345,"text":4612,"spans":4613,"direction":348},"For years now, it has been normal to be able to order all over the world, yet it was not done by everyone. After all, not every webshop or online marketplace had easy shipping to the Netherlands, and this entailed extra waiting time and risks.",[],"text_intro$28ec9c69-c86d-4fd7-ba2e-9e97092f74be",{"variation":24,"version":25,"items":4616,"primary":4678,"id":4679,"slice_type":2353,"slice_label":6},[4617,4622,4630,4640,4662,4671],{"richtext":4618},[4619],{"type":345,"text":4620,"spans":4621,"direction":348},"It is for this reason that many webshops and online marketplaces are now spreading to other countries. An effective strategy, but unwanted competition for Dutch webshops. How do you deal with this?",[],{"richtext":4623},[4624,4627],{"type":2268,"text":4625,"spans":4626,"direction":348},"Rise of international online marketplaces",[],{"type":345,"text":4628,"spans":4629,"direction":348},"In recent years, we have seen a strong rise of foreign international online marketplaces in the Netherlands. Think, for example, of Amazon, a giant in the e-commerce world. These online marketplaces have had a huge impact on local online shops. They offer a wide range of products, often at competitive prices, and have built up a huge customer base.",[],{"richtext":4631},[4632,4637],{"type":2304,"text":4633,"spans":4634,"direction":348},"The effect on local webshops",[4635],{"start":373,"end":4636,"type":3674},28,{"type":345,"text":4638,"spans":4639,"direction":348},"The arrival of these international marketplaces brings challenges for local webshops. They have to compete with the big players who often have greater brand awareness and more resources. Moreover, the lower prices and ample supply of these marketplaces may attract consumers, reducing demand for local products.",[],{"richtext":4641},[4642,4645,4648,4652,4657],{"type":2268,"text":4643,"spans":4644,"direction":348},"Our advice",[],{"type":345,"text":4646,"spans":4647,"direction":348},"Although it may seem daunting, there are ways in which Dutch webshops can cope with the advent of international online marketplaces and even benefit from international growth. Here are some tips:",[],{"type":3669,"text":4649,"spans":4650,"direction":348},"Strengthen your unique proposition: Focus on developing and promoting unique features of your products. Think quality, sustainability, local production or personalised service. By standing out from the crowd, you can build a loyal customer base.",[4651],{"start":373,"end":2245,"type":3674},{"type":3669,"text":4653,"spans":4654,"direction":348},"Improve user experience: Make sure your website is user-friendly and responsive. Invest in fast load times, intuitive navigation and reliable customer service. A positive online shopping experience can make the difference and attract customers to your webshop.",[4655],{"start":373,"end":4656,"type":3674},24,{"type":3669,"text":4658,"spans":4659,"direction":348},"Translate your content and products: Consider translating your content and product descriptions into other languages to reach new markets. Having multilingual content can increase accessibility and significantly expand your reach.",[4660],{"start":373,"end":4661,"type":3674},36,{"richtext":4663},[4664,4668],{"type":2304,"text":4665,"spans":4666,"direction":348},"Future development",[4667],{"start":373,"end":374,"type":3674},{"type":345,"text":4669,"spans":4670,"direction":348},"It is clear that online marketplaces will play an increasing role in the global trading landscape. Although the advent of international marketplaces brings challenges, it also presents opportunities for Dutch webshops to expand their market and achieve international success. By adapting to changing consumer needs and investing in their online presence, Dutch webshops can compete and thrive in this new digital world.",[],{"richtext":4672},[4673,4675],{"type":2268,"text":4518,"spans":4674,"direction":348},[],{"type":345,"text":4676,"spans":4677,"direction":348},"As a Dutch webshop, you cannot be left behind in the international growth of online marketplaces. Although the arrival of international players brings challenges, there are strategies you can use to become successful in this new environment. By focusing on your unique proposition, investing in the user experience and translating your content, you can position your shop as an attractive choice for both local and international customers. The world is at your feet, so go for it and make your webshop a global success story.",[],{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$b389898b-8dcb-4425-8b30-d816c0694365","Growth of international marketplaces","More and more webshops and marketplaces are expanding abroad. Smart, but for Dutch webshops this brings extra competition. How do you deal with that?",{"id":3846,"type":3512,"tags":4683,"lang":15,"slug":3848,"first_publication_date":3849,"last_publication_date":3850,"uid":3851,"data":4684,"link_type":34,"key":4700,"isBroken":21},[],{"firstname":3853,"job_description":3854,"image":4685,"lastname":3877},{"dimensions":4686,"alt":6,"copyright":6,"url":3857,"id":3858,"edit":4687,"main_mobile":4688,"footer":4691,"footer_mobile":4694,"insights":4697},{"width":3523,"height":3524},{"x":3529,"y":373,"zoom":3530,"background":3558},{"dimensions":4689,"alt":6,"copyright":6,"url":3862,"id":3858,"edit":4690},{"width":3534,"height":3535},{"x":3538,"y":373,"zoom":3530,"background":3558},{"dimensions":4692,"alt":6,"copyright":6,"url":3866,"id":3858,"edit":4693},{"width":3541,"height":3542},{"x":373,"y":3868,"zoom":3530,"background":3558},{"dimensions":4695,"alt":6,"copyright":6,"url":3871,"id":3858,"edit":4696},{"width":3548,"height":3542},{"x":373,"y":373,"zoom":3530,"background":3558},{"dimensions":4698,"alt":6,"copyright":6,"url":3875,"id":3858,"edit":4699},{"width":3554,"height":3554},{"x":373,"y":373,"zoom":3530,"background":3558},"ae15a804-6180-41e6-ad3a-36f1be4debb9",[4702],{"branch":4703},{"link_type":34},[4705],{"branch":4706},{"link_type":34},[4708,4712],{"service":4709},{"id":426,"type":428,"tags":4710,"lang":15,"slug":433,"first_publication_date":431,"last_publication_date":431,"uid":427,"data":4711,"link_type":34,"key":2175,"isBroken":21},[],{"name":439},{"service":4713},{"id":441,"type":428,"tags":4714,"lang":15,"slug":447,"first_publication_date":445,"last_publication_date":445,"uid":442,"data":4715,"link_type":34,"key":2179,"isBroken":21},[],{"name":453},{},"Growth of international marketplaces | XSARUS PIM Masters",{},[],{"id":4721,"uid":4722,"url":6,"type":2217,"href":4723,"tags":4724,"first_publication_date":4725,"last_publication_date":4596,"slugs":4726,"linked_documents":4728,"lang":15,"alternate_languages":4729,"data":4733},"aIojIxEAACEAGxmI","insight_does-your-pim-system-have-flaws-in-its-software-architecture","https://xsarus-nl.cdn.prismic.io/api/v2/documents/search?ref=aisHeBEAACoAUDf_&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aIojIxEAACEAGxmI%22%29+%5D%5D",[],"2025-08-01T09:21:54+0000",[4727],"lack-of-knowledge",[],[4730],{"id":4731,"type":2217,"lang":19,"uid":4732},"aHn2zREAACEAAoyc","insight_heeft-jouw-pim-systeem-gebreken-in-softwareinrichting",{"show_anchor_bar":21,"anchor_bar_button_text":6,"anchor_bar_button_link":4734,"insights_per_page":6,"slices":4735,"insight_title":4831,"insight_teaser":4832,"author":4833,"release_date":6,"branches":4852,"pim_branches":4855,"services":4858,"show_on_xsarus":188,"show_on_pim_section":188,"meta_image":4863,"meta_title":4864,"meta_description":4832,"meta_robots":6,"datalayer_domein":6,"datalayer_specialisatie":6,"datalayer_partner":6,"og_type":2217,"og_title":4864,"og_description":4832,"og_image":4865,"slicesFooter":4866},{"link_type":241},[4736,4744,4757],{"variation":24,"version":25,"items":4737,"primary":4738,"id":4743,"slice_type":2262,"slice_label":6},[],{"text":4739,"divider":21,"marge_bottom":2250,"anchor":21,"anchor_text":6},[4740],{"type":345,"text":4741,"spans":4742,"direction":348},"You are not satisfied with your PIM system, but why is this really the case? Did different problems arise later, did you not have the right updates, or was it not set up properly in the first place? That last point is what we cover in this insight. Indeed, this point is very important because without a good foundation, a house is never completely stable.",[],"text_intro$5665d216-641a-483c-8777-a5895028982b",{"variation":24,"version":25,"items":4745,"primary":4746,"id":4756,"slice_type":2252,"slice_label":6},[],{"text":4747,"text_alignment":2247,"button_text":6,"button_link":4755,"content_alignment":2247,"divider":21,"marge_bottom":2250,"anchor":21,"anchor_text":6},[4748],{"type":345,"text":4749,"spans":4750,"direction":348},"Do you also recognise this with your PIM system?",[4751],{"start":4752,"end":4753,"type":375,"data":4754},32,47,{"label":377},{"link_type":241},"text_sections$3f3724d4-371a-4ea1-b372-994cd2f8e0d9",{"variation":24,"version":25,"items":4758,"primary":4829,"id":4830,"slice_type":2353,"slice_label":6},[4759,4767,4778],{"richtext":4760},[4761,4764],{"type":2268,"text":4762,"spans":4763,"direction":348},"Lack of knowledge",[],{"type":345,"text":4765,"spans":4766,"direction":348},"High costs unfortunately do not always equal high quality - this is something almost every company recognises. In the case of PIM, the implementation partner initially seems professional, but more and more problems come to light with time. For example, we know a company that realised something was wrong even during implementation. In fact, during the process they came to new insights, realising that things should have been different from the start. Unfortunately, at that point, it is often already too late to change direction.",[],{"richtext":4768},[4769,4772,4775],{"type":2268,"text":4770,"spans":4771,"direction":348},"What causes these problems?",[],{"type":345,"text":4773,"spans":4774,"direction":348},"That may vary, but we certainly don't think unwillingness on the part of the chosen partner has anything to do with it. Still, it is almost impossible that the partner did not spend enough time on the preliminary process. After all, this is the phase where you thoroughly establish all the requirements and wishes of the project, examine the current process and define the scope of the project. With a good, comprehensive preliminary phase, you will never get as many new insights during implementation. After all, these have then already been established beforehand.",[],{"type":345,"text":4776,"spans":4777,"direction":348},"In addition, the partner often lacks knowledge of the chosen PIM system. In the case of the client we spoke to, it was about an incorrectly set-up Akeneo environment that they could not use - even though they had invested two tonnes in it. This had nothing to do with the PIM system itself; Akeneo is known as a good and user-friendly system. No, it was the foundation that was wrong: it was not properly designed and set up.",[],{"richtext":4779},[4780,4783,4786,4805,4810,4815,4820,4825],{"type":2304,"text":4781,"spans":4782,"direction":348},"How can you prevent or solve a wrong setup?",[],{"type":345,"text":4784,"spans":4785,"direction":348},"The solution to both situations mainly comes down to one point: a good preliminary process. In any case, make sure that your company is analysed extensively beforehand. For companies dealing with a dysfunctional PIM, this means a new analysis. Be critical and don't leave any gaps. You want to take into account not only your current situation and requirements, but also your company's growth potential.",[],{"type":345,"text":4787,"spans":4788,"direction":348},"If you have chosen a good partner for the requirements analysis and implementation, there are five points you should definitely give sufficient attention to:",[4789,4798],{"start":4790,"end":4791,"type":2276,"data":4792},42,63,{"id":4793,"type":30,"tags":4794,"lang":15,"slug":4795,"first_publication_date":45,"last_publication_date":4796,"uid":4797,"link_type":34,"isBroken":21},"aHjmVREAACEAAO3N",[],"requirements-analysis","2026-01-21T14:49:38+0000","pim_services_requirements-analysis",{"start":3617,"end":4799,"type":2276,"data":4800},82,{"id":4801,"type":30,"tags":4802,"lang":15,"slug":4803,"first_publication_date":45,"last_publication_date":4796,"uid":4804,"link_type":34,"isBroken":21},"aHjfHhEAAB8AAOJx",[],"implementation","pim_services_implementation",{"type":3669,"text":4806,"spans":4807,"direction":348},"Linking with other systems, or import and export. This must be set up properly from the start.",[4808],{"start":373,"end":4809,"type":3674},26,{"type":3669,"text":4811,"spans":4812,"direction":348},"Setting up product and attribute groups. Consider different layouts for multiple webshops or multiple countries.",[4813],{"start":373,"end":4814,"type":3674},39,{"type":3669,"text":4816,"spans":4817,"direction":348},"Good use of data concepts, such as concept families and master/variant structures. These are not always properly understood and applied. When this is done incorrectly, you often have to (partially) start over with the entire implementation.",[4818],{"start":373,"end":4819,"type":3674},25,{"type":3669,"text":4821,"spans":4822,"direction":348},"Workflow and automation rules. These can automate some of the data work, but this can only be set up optimally if the process of the chosen PIM system is taken into account - and not just the company's current process.",[4823],{"start":373,"end":4824,"type":3674},29,{"type":3669,"text":4826,"spans":4827,"direction":348},"Setting up multiple languages. This can save a lot of time in the future, as you won't have to enter the translation for each product.",[4828],{"start":373,"end":4824,"type":3674},{"marge_bottom":2250,"anchor":21,"anchor_text":6},"richtext$ea724a89-006f-46b7-a441-20c40fac060f","Does your PIM system have flaws in its software architecture?","Not satisfied with your PIM system? Often it's not the software, but the set-up. Find out how a good foundation makes all the difference.",{"id":3785,"type":3512,"tags":4834,"lang":15,"slug":3787,"first_publication_date":3788,"last_publication_date":3789,"uid":3790,"data":4835,"link_type":34,"key":4851,"isBroken":21},[],{"firstname":3792,"job_description":3793,"image":4836,"lastname":3820},{"dimensions":4837,"alt":6,"copyright":6,"url":3796,"id":3797,"edit":4838,"main_mobile":4839,"footer":4842,"footer_mobile":4845,"insights":4848},{"width":3523,"height":3524},{"x":3799,"y":373,"zoom":3800,"background":3558},{"dimensions":4840,"alt":6,"copyright":6,"url":3803,"id":3797,"edit":4841},{"width":3534,"height":3535},{"x":3805,"y":373,"zoom":3800,"background":3558},{"dimensions":4843,"alt":6,"copyright":6,"url":3808,"id":3797,"edit":4844},{"width":3541,"height":3542},{"x":373,"y":3810,"zoom":3530,"background":3558},{"dimensions":4846,"alt":6,"copyright":6,"url":3813,"id":3797,"edit":4847},{"width":3548,"height":3542},{"x":373,"y":3815,"zoom":3800,"background":3558},{"dimensions":4849,"alt":6,"copyright":6,"url":3818,"id":3797,"edit":4850},{"width":3554,"height":3554},{"x":373,"y":373,"zoom":3800,"background":3558},"fb9df0df-fb79-4572-b773-6cbc932cc90f",[4853],{"branch":4854},{"link_type":34},[4856],{"branch":4857},{"link_type":34},[4859],{"service":4860},{"id":426,"type":428,"tags":4861,"lang":15,"slug":433,"first_publication_date":431,"last_publication_date":431,"uid":427,"data":4862,"link_type":34,"key":2188,"isBroken":21},[],{"name":439},{},"Does your PIM system have software architecture flaws? | XSARUS",{},[],1781205019000]