BARTS embraces future-proof growth with XSARUS and Shopify Plus

Annemijn Grinwis
Marketeer
19 November 2025

BARTS has been a leading brand in high-quality, comfortable fashion for years. From hats and scarves to swimwear and accessories. BARTS and XSARUS have worked together for years to optimise product information with Inriver PIM. Now we take the next step in digital growth: a replatforming to Shopify Plus.

Why replatform? The challenges of growth

With the headless B2C webshop, BARTS faces structural challenges: limited scalability, high maintenance costs and management that depends too much on external development. The goal? A platform that removes technical limitations and drives better performance, conversion and international expansion.

BARTS chose XSARUS because it is a trusted partner. XSARUS delivers high-quality service with professionalism and care.
Rex van Damme, Manager Operations at BARTS

Shopify Plus: the engine for international growth

Shopify Plus offers exactly what BARTS needs. The platform is faster, more flexible and easier to manage. The benefits at a glance:

  • Scalable foundation for international growth
  • Faster loading times
  • Lower operational costs
  • User-friendly management environment
  • A large ecosystem of standard apps

XSARUS also provides integrations with ERP (Oculus), PIM (Inriver), PSP (Mollie) and return portal (Returnless). This creates a stable, scalable IT landscape. The BARTS team can fully focus on growth and innovation without worrying about technology.

The new e-commerce platform will bring our outdated webshop up to date. It will also support us in achieving our commercial goals for the next five years.
Rex van Damme, Manager Operations at BARTS

BARTS & XSARUS: a partnership that keeps growing

The choice for XSARUS as implementation partner is deliberate. BARTS wanted a partner that is not only technically strong but also understands the market. With 25 years of e-commerce experience, XSARUS is that partner. After a successful collaboration on PIM, we now build a future-proof e-commerce platform together.