Italian crane manufacturer F.lli Ferrari moves to its own Centric PXM solution

Annemijn Grinwis

Marketeer

6 May 2026

F.lli Ferrari is an Italian company specialized in the development and production of advanced truck-mounted cranes. The company has selected the future ready PXM solution from Centric Software, with implementation led by XSARUS PIM Masters.

Evolving towards a dedicated data management approach

As part of an organizational evolution, F.lli Ferrari is implementing a more dedicated and autonomous approach to managing its product information. Systems, data, and processes are being optimized to better support the company’s specific needs and the complexity of its technical product portfolio.

Moving forward, F.lli Ferrari requires a robust and flexible PIM environment to efficiently manage detailed and highly technical product data. Centric PXM has been confirmed as the right solution to support these goals.

Our choice of Centric Software was driven by its strong alignment with our product-centric strategy and the needs of our portfolio. The platform combines an intuitive, user-friendly experience with a robust and well-structured data foundation.

Nicolò Farri, Global Head of Product Management at F.lli Ferrari

Implementation of Centric PXM

XSARUS is responsible for the full implementation of Centric PXM. Existing data is migrated, cleansed, and restructured. The PIM Masters ensure that the new environment aligns with the structure and business goals of F.lli Ferrari.

The focus is on improving data quality and creating a logical structure for attributes and classifications. Product data aligns more effectively with internal processes and external channels. A stable technical foundation is established, including validation of integrations and data flows. XSARUS PIM Masters will also travel to Italy to train key users, enabling them to work effectively with the new system.

With the support of XSARUS for implementation and integration with our website, we’re confident in meeting our timelines while staying focused on future growth. Ultimately, it was the powerful combination of expertise, speed of understanding our market, and a clear grasp of our needs and portfolio that made this partnership the right choice.

Nicolò Farri, Global Head of Product Management at F.lli Ferrari

The new PIM/DAM system will be a key driver of our future expansion, greatly enhancing data accuracy, governance, and consistency across all markets and channels. It will also simplify product enrichment, translation, and documentation workflows while speeding up our time-to-market.

Nicolò Farri, Global Head of Product Management at F.lli Ferrari

Flexibility and control over product data

With the implementation of Centric PXM, F.lli Ferrari gains its own central platform for all product information. This provides full control over setup, management, and further development. The result is greater flexibility and a stronger alignment with internal processes and future ambitions.