Gamechanger 5: AI agents as your new e-commerce customer
Do you want to be relevant in 2030? That requires action today. In this series, you will discover seven gamechangers that define the success of your webshop. Gamechanger 5 is all about AI agents. Digital assistants that turn into your new customers. They recognise needs, search for deals, and place orders on their own. Your storefront must be technically accessible. Otherwise you risk losing conversion.
Where we are today
At this moment consumers still explore on their own. They search through Google Shopping, compare products on marketplaces, or check comparison sites. AI agents such as Copilot, ChatGPT and Perplexity already support that process. But the final purchase still takes place on your storefront, completed by the customer.
Where we are heading
The support of AI agents is only the beginning. In the coming years they will take over much more. They recognise needs, search for the best deal, and will eventually place orders entirely on their own through an API. No human involvement needed.
A headless architecture is essential to respond to this shift
The customer disappears from the ordering process more often. Not in a literal sense, but in the execution. Storefronts no longer sell only to people, but also to machines. And those machines work only with platforms that are technically accessible. With an open and modular architecture, discoverable APIs, and standardised endpoints. A headless architecture is essential to respond to this shift.
What you need to do now
Prepare for this new form of ecommerce. If you do not have a headless architecture yet, start there. Publish and document your APIs properly. Test with AI agents. Because if your ecommerce platform is not recognisable and addressable for AI agents, you will miss a significant share of your conversions in 2030.