How do you protect your e-commerce platform against unwanted traffic?
Not every visitor to your platform is a potential customer. A growing share of your traffic comes from automated bots. Some serve a legitimate purpose, while others scrape product and pricing information, test login credentials and put a strain on business-critical systems. At the same time, API usage continues to grow, expanding your digital attack surface. So how do you protect your platform against these growing risks?
More and more traffic comes from bots
Some bot traffic to your webshop is legitimate, such as search engines and AI platforms indexing content. But not all bots have good intentions. Malicious bots are used for scraping, spam, credential stuffing and automated attacks.
Bots are not just a security risk. Large volumes of automated requests also put a strain on your infrastructure. This can lead to higher costs, poorer performance and less capacity for genuine visitors.
Content and data: valuable business assets at risk
You invest significant time and money in product information, content and pricing strategies. Bots can collect and reuse this information on a large scale. Think of competitors monitoring prices, copying product data or scraping content for other purposes.
Not every visitor to your platform is a potential customer
Why APIs require extra attention
APIs connect webshops with applications, mobile apps and external systems. More and more data and business processes run through these connections. Think of product information, customer data, inventory, pricing and order information. Each API therefore adds another entry point to your digital landscape. Without proper authentication, authorization and monitoring, malicious actors can misuse APIs to access data, trigger processes or put unnecessary strain on your systems.
From reactive to proactive security
When a new vulnerability is discovered, a software update is not always available immediately. Modern security layers help reduce risks before an official patch is released. This limits exposure to zero-day attacks and gives you more time to implement updates in a controlled manner.
For a future-proof IT landscape, it is essential to look beyond traditional security measures. You don’t just want to block attacks; you also want to protect your product data, APIs and business-critical processes. That is exactly what a Web Application Firewall (WAF) does as an additional layer of security.
Web Application Firewall as a gatekeeper
A Web Application Firewall (WAF) continuously inspects incoming traffic and automatically blocks suspicious requests before they reach your application. This helps keep your applications secure, available and scalable while reducing risks before they impact users, performance or business-critical processes. It provides a reliable foundation for secure digital growth.
The WAF provides:
- Advanced protection
Protects against known and emerging attacks by continuously analyzing web traffic and automatically blocking anomalous behaviour. - Content and data protection
Prevents unwanted scraping of content, prices, product information and other valuable business data. - Bot protection
Distinguishes between legitimate bots, such as search engines and AI platforms, and malicious bots that misuse websites. - Virtual patches for vulnerabilities
Blocks attacks targeting vulnerabilities before a software vendor makes a security update available. - API protection
Detects and protects APIs against misuse, unauthorized requests and anomalous traffic. - Less management, greater continuity
Automated threat protection and certificate management reduce the management burden and help maintain the availability of web applications.