Strengthen your omnichannel strategy with an in-store kiosk
A seamless shopping experience is essential to stand out from your competitors in the retail world, both online and offline. This means that speed, convenience and accurate information are essential not only in your webshop, but also in your physical store. To support stores in this, XSARUS offers an innovative solution: the kiosk environment.
What is a kiosk environment?
A kiosk is a digital platform in your physical store, often in the form of a tablet managed by store employees. Or in the form of self-service kiosks that customers can use independently. They can view, reserve and order products directly - independently or with assistance from the store employee.
Full range within reach
In stores, it is often impossible to always have all sizes, colors or variations in stock. With a kiosk, you break through this limitation. Items that are not physically present can easily be ordered. This not only ensures more satisfied customers, but also more sales. Without additional inventory costs.
Loyalty programs and discounts are important pillars that contribute to the customer experience, but claiming points and discounts does not always go smoothly. The solution: linking the kiosk environment to a Customer Data Platform such as TritonX. Customers can be looked up in the kiosk environment based on their customer number, address or email address and logged directly into their account. XSARUS customers, such as fashion retailer Norah, have already successfully deployed this integration.
Logging into customer accounts through the kiosk environment provides these benefits:
- View and use loyalty points: Customers instantly see their saved points and convert them into discounts.
- Easily apply discounts: The kiosk guides the process, eliminating errors or confusion.
- Assist with discount redemption: The store employee helps redeem the various forms of discounts during the ordering process.
Paying directly at the kiosk
The payment process through the kiosk is simple and efficient. Customers choose whether an order is delivered to their home or picked up at the store. Thanks to a direct link to the POS system, the order automatically appears on the checkout. This makes checkout smooth, and thanks to a link to the store's IP address, security is ensured.
From customer behavior to sales growth
A kiosk does more than just sell. It collects valuable data about your customers' behavior. Which products do they view most often? Where do they drop out? These insights help you optimize inventory management, spot trends and set up targeted marketing campaigns. This not only improves the shopping experience, but also increases sales.