The cost of PIM unravelled
For marketing and e-commerce managers of medium-sized and large organisations, a PIM system is not a luxury but a necessity. It not only streamlines product data and increases efficiency; there are many other benefits. But how big is a PIM investment really?
Variable costs of PIM: factors to consider
Unfortunately, we cannot always stick a fixed price on a PIM system. This is because it depends on factors such as:
- Scalability: The size of the organisation and the number of products affect the cost. More complex product data requires more complex systems.
- Features and customisation: Advanced features and customisation can drive up costs. There are basic systems, as well as more comprehensive versions with additional functionalities.
- Integration with other systems: Integrating with existing ERP, CRM or e-commerce platforms can be more complex and therefore costly.
- Support and training: Training for staff and ongoing support are also important cost factors.
Three types of PIM systems
- Entry-level PIM systems: These are affordable but limited in functionality.
- Mid-range PIM systems: Suitable for SMEs/MKB+, often plug and play with many standard functionalities.
- Enterprise systems: Suitable for complex needs with extensive customisation options and higher investment.
You face one-off costs such as initial implementation and ongoing costs such as licence fees, maintenance, updates and support.
An efficient PIM system can save costs in the long run through improved efficiency, better data quality and faster time-to-market. It is important to consider the return on investment (ROI) of a PIM system.
An investment that pays off
The cost of a PIM system varies and depends on several factors. It is also crucial to choose a system that suits the specific needs of your organization and to ensure that it is implemented correctly. A PIM must be able to grow with your organization and meet its current and future needs.
Are you considering implementing a PIM system or replacing an existing system? Then call on our PIM Masters for no-obligation advice.