Topgeschenken Nederland chooses Akeneo after successful PIM selection process

Annemijn Grinwis

Marketeer

4 September 2025

Topgeschenken Nederland, the go-to online gift shop, has selected Akeneo as their PIM solution following a thorough selection process supported by XSARUS PIM Masters. The implementation will also be carried out by XSARUS.

Known for brands such as Topbloemen.nl, Toptaarten.nl and Topgeschenken.nl, Topgeschenken is currently renewing its entire IT landscape. After finalizing their choices for ERP, e-commerce, and iPaaS, the next step was selecting the right PIM solution. With a product range that includes personalization options, packaging details, shelf-life specifications, and more, Topgeschenken needed a flexible and scalable PIM system.

From PIM Selection to PIM Implementation

But which PIM solution is the right fit for this online gift platform? Topgeschenken enlisted the support of XSARUS PIM Masters for a structured PIM Selection process. Four systems were evaluated. Based on functional and technical requirements, Akeneo proved to be the best match.

We experienced the PIM selection process as both thorough and inspiring. The experience of XSARUS PIM Masters was evident from the start. Their critical questions helped us clearly define our needs from multiple perspectives.

Anousha de Ruiter, Marketing & E-commerce Director at Topgeschenken Nederland

Key benefits Akeneo brings to Topgeschenken:

Flexible data modeling
Topgeschenken’s range spans from flowers and cakes to curated gift sets like fruit baskets with balloons. Akeneo supports the modeling of diverse product families, variants, and attributes. The platform also offers strong capabilities for managing composite products using reference entities and associations.
Workflow support
Akeneo provides robust workflow functionality, including roles, permissions, and validation steps. This enables efficient collaboration between teams such as Category Management, E-commerce, and Marketing.
Channel-specific content and multilingual capabilities
With multiple webshops (Topgeschenken.nl, Topbloemen.nl, and Toptaarten.nl) serving both Dutch and Belgian markets, Topgeschenken needs channel- and language-specific content. Akeneo makes this easy to manage from one central system.
Seamless integrations with Workato
Akeneo integrates smoothly into the broader IT landscape – including Netsuite, Commercetools, and Optiflow – via the iPaaS solution Workato. Akeneo’s REST API architecture ensures integrations are both simple and reliable.

Choosing XSARUS PIM Masters as our implementation partner was a natural decision. They combine deep technical expertise with a strong understanding of our ambitions and translate that into a practical, results-driven approach.

Anousha de Ruiter, Marketing & E-commerce Director at Topgeschenken Nederland

Driving digital transformation together

The Akeneo implementation goes beyond technology. It supports Topgeschenken’s broader strategic goals, including:

Building a strong brand through consistent product presentation
Delivering complete product data for better customer journeys and increased conversion
Creating room for innovation and product line expansion
Preparing for AI, marketplace integration, and print automation
Enabling supply chain transparency to meet future regulations

XSARUS PIM Masters looks forward to a successful implementation and long-term collaboration with Topgeschenken.

With our new PIM system, we’re creating a single source of truth. That allows us to grow faster, work more efficiently, and offer customers a consistent, rich product experience. It’s also a key step toward achieving our strategic ambitions.

Anousha de Ruiter, Marketing & E-commerce Director at Topgeschenken Nederland