Video: 7 gamechangers that define the webshop of 2030
8 December 2025
The webshop of 2030 looks nothing like the one you know today. Expect a radical shift. Think AI agents that place orders on your behalf. Personalised pricing. Storefronts that adapt in real time to every visitor. The one-size-fits-all approach fades out fast. In this video, you discover the themes that set the pace for your webshop’s success in 2030.
How do you stay relevant in 2030?
Bram Hoekman (CTO at XSARUS) and Oliver de Leeuw (host at Emerce) explore how webshops evolve on the road to 2030. They outline a future shaped by smarter technology, shifting customer expectations and deeper personalisation. The seven game changers at the core of this video come from the XSARUS paper: Webshops in 2030.
In this Emerce video, you discover:
- How to prepare your webshop for new customer behaviour and expectations
- The impact these developments have on your technical foundation
- What leading organisations already do to stay ahead
- How to translate these trends into a realistic e-commerce roadmap
Bram Hoekman
CTO