Why a PIM system is a smart investment

Alexander Robijn
Manager Sales & Marketing
19 February 2024

A PIM system makes your business data driven, improves the customer experience and streamlines processes. It increases productivity and reduces costs. This way you achieve immediate results while building a future proof organization.

Why choose a PIM system?

High quality data is the engine of your organization. A well implemented PIM system offers both internal and external benefits that lead to more efficiency, better customer experiences and a faster time to market. Here is why a PIM system is worth the investment.

1. Internal benefits: clarity and efficiency

  • Single source of truth: all your product data in one place. No scattered spreadsheets or outdated texts.
  • Time saving: update product information once and it flows automatically to all channels.
  • Better collaboration: teams work with the same accurate data which reduces miscommunication and errors.
  • Quality control and workflows: set up checklists to validate and enrich data. No more incomplete product pages.

2. External benefits: customer experience and conversion

  • Consistent experience: product data is correct and up to date across webshop, app and marketplaces.
  • Faster time to market: launch new products quicker since data and content are already in place.
  • Improved visibility in search engines: rich and relevant product information boosts your SEO.
  • More sales opportunities: flexible response to market trends and customer needs through cross selling, upselling and personalized offers.

3. Additional benefits

  • Sustainable growth: optimize processes, automate tasks and secure a competitive edge.
  • Innovation: new technologies improve speed and customer experience.
  • Employee satisfaction: less repetitive work, more focus on valuable tasks, higher productivity and motivation.

Why invest now?

  • Market is unpredictable, standing still is the biggest risk.
  • During revenue dips a PIM helps reduce costs and strengthen processes while preparing for growth.
  • Competition is moving and customer expectations rise. With a PIM system you stay ahead and build a future proof organization.