Durlinger
Increased conversion through a headless platform
View caseDurlinger set to enhance customer experience with Voyado
12 October 2021
The partnership between Durlinger Shoetime Group (DSG) and XSARUS is entering a new phase, with Digital Marketing and customer data taking centre stage. DSG aims to create a unified commerce experience between its physical stores and growing online traffic across its shoe webshops. Customer data from different systems, including ERP, ESP and the Magento e-commerce platform, needs better synchronisation. At the same time, DSG aims to build more personalised customer relationships, making Customer Experience Platform Voyado the ideal solution.
A successful partnership
XSARUS previously optimised the various Magento 2 shoe webshops within the Durlinger Shoetime Group. This created a stable foundation for the next step in DSG's digital journey. With Voyado, DSG is ready to build a loyal customer base and strengthen its customer relationships.
Why Voyado?
DSG currently sees opportunities to improve customer registration. The organisation does not yet have a complete and accurate view of its customers. This requires the right processes and systems to ensure that accurate and complete customer information is captured.
Customer Experience Platform Voyado offers the ideal solution. DSG initially looked for a Customer Data Platform combined with an email marketing and loyalty tool. It quickly became clear that Voyado had much more to offer. Features such as Insights, Marketing Automation and AI Predictions, combined with its ease of use, enable DSG to engage with customers on a personal level and communicate with them effectively.
Through the implementation of Voyado, DSG expects to achieve two key objectives: create an optimised flow of customer data and unlock more commercial opportunities based on these insights.
Voyado's expertise and custom-built integrations with Magento 2 ensure a seamless connection with DSG's existing systems. We have confidence in our digital commerce partner XSARUS throughout the implementation process and look forward to a long-term partnership.
Looking ahead
By developing a new customer engagement strategy with Voyado, DSG aims to further differentiate its shoe retail brand and realise its omnichannel ambitions.
Marvin de Reuver
Senior Account Manager