ETIM explained: the key to standardized product data across the entire supply chain

Maarten Buth
Senior Implementation Consultant
29 January 2025

ETIM (ElectroTechnical Information Model) is the go-to standard for technical product data. In this insight, you’ll learn what ETIM is and how ETIM classification and ETIM codes help standardize and control your technical product information.

A universal language for technical product data

ETIM stands for ElectroTechnical Information Model. It’s an international classification standard designed to streamline the exchange of product information. ETIM provides a universal language for specifying technical product details. This ensures that manufacturers, distributors, and wholesalers all describe their product data in the same way. The result? Efficient, error-free data enrichment and exchange.

Who is ETIM for?

As the name suggests, ETIM was developed for industries with technically complex products. Think electrical engineering, HVAC (heating, ventilation, and air conditioning), and plumbing. These sectors rely on precise product specs, ETIM brings structure and clarity.

How does ETIM classification work?

  • One clear classification level
    ETIM uses a single-level, easy-to-navigate structure. Each product is assigned to a specific class that reflects its core function. This avoids unnecessary complexity and makes it easier to describe and search for products accurately.
  • Synonyms that improve searchability
    Each ETIM class includes multiple synonyms. That’s especially useful in e-commerce and online catalogs, where users might search using different terms for the same product. Looking for a “LED lamp”? ETIM also recognizes “LED lighting” and “light diodes.”
  • Three types of product features
    - Alphanumeric: Text-based data such as model name, series, or color
    - Numeric: Quantitative values like dimensions, weight, or capacity
    - Logical: True/false or yes/no properties, such as “Waterproof: Yes/No”

What is an ETIM code?

An ETIM code is a unique identifier assigned to each product or product class within the ETIM classification model. This code allows for precise identification and categorization of technical products.

How to implement ETIM in your organization

To fully adopt the ETIM standard, follow these essential steps:

  • Analyze your data to determine how to transition to ETIM format.
  • Train your team so they understand the classification system.
  • Convert existing product data into ETIM format.
  • Maintain and update your data regularly in line with ETIM standards.

Exchange product data via a datapool integration

A datapool integration makes it easy to share your ETIM-classified product data with suppliers, wholesalers, and manufacturers who also use ETIM.

Operating in electrical engineering or installation? Then you’ve likely heard of 2BA—the Dutch datapool built entirely around the ETIM classification model. By connecting your PIM system to this datapool, you can exchange product data quickly, accurately, and without manual errors. Read more.

The benefits of ETIM at a glance

  • Stronger collaboration across the chain: A universal language streamlines processes from production to distribution to sales.
  • Improved findability: Clear structures and synonyms boost search results in digital catalogs.
  • Better search and filter experiences: Leading to higher conversion and customer satisfaction.
  • Accurate product data: Consistent descriptions reduce confusion and increase clarity for end users.