XSARUS PIM Masters acquires Calago
The acquisition of PIM agency Calago marks a strategic step for XSARUS PIM Masters in its growth and in strengthening its market position within the Benelux.
Calago’s services will continue under the banner of XSARUS PIM Masters, part of XSARUS. While the Calago brand name will be phased out, its client relationships and expertise remain firmly in place. Calago’s operations and part of its team are being integrated into XSARUS PIM Masters. This acquisition offers Calago’s clients continuity and access to a broader range of services.
Bram Hoekman, CTO at XSARUS PIM Masters, explains:
“The PIM market is evolving rapidly, driven by growing awareness of the importance and value of high-quality product information. A solid data foundation is key to enabling the AI applications that help organisations operate more efficiently and effectively.
At XSARUS, we go beyond technical implementation. We believe in working closely with our clients — being present, on-site, and truly involved. The acquisition of Calago fits perfectly with this approach: the Calago experts share the same mindset. Together, we’re building the number one PIM centre of excellence in the Benelux.”
A perfect match in PIM knowledge and expertise
XSARUS PIM Masters and Calago complement each other in both approach and experience. The Calago experts bring over 20 years of hands-on experience and a strong client base. XSARUS PIM Masters — part of digital commerce agency XSARUS, celebrating its 25th anniversary this year — supports brands, wholesalers and retailers in successfully addressing their PIM challenges. With a team of 15 consultants, XSARUS PIM Masters has already delivered over 70 PIM implementations across Europe.
Both agencies are Silver Partners of the Akeneo PIM solution. This results in an even stronger collective of Akeneo expertise, enriched by extensive experience with other PIM systems such as Inriver and Contentserv.
