With the Customer Data Platform Spotler Activate, you stay in full control of customer data, customer journeys and onsite personalisation. Your webshop becomes easy to personalise based on reliable data from all marketing channels. This marketing technology collects and enriches customer data and builds a complete 360 degree customer view. This creates many opportunities to launch personalised campaigns for advertising and marketing automation.

How does XSARUS unlock the power of Spotler Activate?

During an integration, the first step is to make sure customer data and visitor behaviour are stored correctly. High quality data integration is essential. It ensures that every next action delivers visible results. Based on this data, you develop a personalisation strategy together with XSARUS. This approach helps you deliver impactful messages in every phase of the customer journey. Additional dashboards give you clear insight into performance and highlight opportunities for further optimisation.

Growth & Optimization
E-commerce
XSARUS once again recognized as Elite Partner of Spotler
XSARUS once again recognized as Elite Partner of Spotler
Stephan Kooijman
Senior Digital Marketing Specialist
All insights

How does Spotler Activate contribute to your success?

When you apply personalisation effectively, both your organisation and your visitors benefit almost immediately. Personalised and relevant content improves the shopping experience. Visitors stay longer on your webshop and are more likely to return. Customer focused personalisation with Spotler Activate has a direct positive impact on conversion and average order value.

More about Spotler Activate

  • Create a 360 degree customer view
    The combination of CRM data and click behaviour creates a complete 360 degree customer view. Spotler Activate allows you to zoom in on individual customers and apply surprising personalisation at customer level.
  • Segment audiences
    By analysing visitor behaviour and grouping visitors with similar behaviour, clear target audiences emerge. You can link actions directly to each segment and act fast.
  • Use the Journey Builder effectively
    By connecting an email marketing tool such as Spotler, you apply marketing automation in a broad and flexible way. The Journey Builder lets you design flows for different scenarios, using triggers and actions such as notifications and emails.
  • Recommend products
    Spotler Activate shows product recommendations on your webshop and other channels that match the current phase of the customer journey. This keeps every recommendation relevant and timely.
  • Synchronise channels
    Spotler Activate goes beyond the platform itself. Integrations with ecommerce platforms and marketing tools create the strongest results and a consistent customer experience across all channels.
  • Personalise
    The personalisation tools in Spotler Activate allow you to tailor your webshop to each individual visitor. Preferences and purchase phase are always taken into account.
  • A/B testing
    Fully automated A B testing shows which variant or action performs best. This insight gives your conversion a measurable boost.
  • Convince visitors
    Spotler Activate enables real time communication with webshop visitors and supports them in making a purchase decision. Show limited stock. Highlight recent purchases. Use proven conversion triggers that help visitors take the final step.