Three domains from a single Magento Open Source backend

WLS Products

WLS Products delivers products for consumers who pursue a healthy lifestyle. The carefully curated assortment includes supplements and protein products, tailored to the needs of people who have undergone bariatric surgery. WLS operates in both the B2C and B2B markets. With its versatile range, WLS Products supports customers in maintaining a healthy diet and staying in shape.

Searching for a new commerce platform

WLS Products approached XSARUS during the search for a new ecommerce platform. This search was driven by several key requirements:

Manage all WLS Products stores from one backend, across multiple domains such as wlsproducts.nl, wlsproducts.de and wlsproducts.com, with different languages and distinct designs
Streamline and automate processes and interfaces
Ensure reliable integrations with external systems and partners
Build a robust and future ready platform
Reflect expertise and experience
Support B2B activities
Enable international sales for both B2C and B2B

In short, WLS Products needed a platform that supports continued growth.

I have experienced numerous go-lives on various platforms with different partners over the last 15 years and it was always a kind of torture. This time it was exciting again, but in a pleasant way. We are pleased to work with XSARUS and look forward to a long-term collaboration and healthy development of our business.

Jacques Wouters, Manager Finance & Logistics WLS Products

Commerce Platform Magento Open Source

The ecommerce solution of Magento Open Source quickly became part of the conversation. Its extensive B2C functionality, the ability to support B2B, options for multilingual setups and the management of multiple storefronts from one backend made it a strong fit. Integrating external partners and systems is also straightforward. The full set of requirements was covered. The choice was clear: Magento Open Source.

Concept and Design

Before implementation, the UX and UI designers at XSARUS organized a design kick off session. During this session, the requirements for user experience and interface were discussed in detail.

In the concept and design phase, ideas were translated into mobile first and desktop page concepts. These included both wireframes and visual designs. As WLS Products did not have a strict brand guide, subtle improvements were made to the existing look and feel. This ensured recognizability while introducing a fresher appearance. The use of clear colors, soft shadows and rounded elements created a more approachable and modern design.

Magento Open Source is not a webshop for beginners. There are many options and buttons that you will not often use or will wonder what they do. But after a few months of working in Magento, it feels like you've never done anything else.

Beppie Welling, E-commerce Manager at WLS Products

Implementation of Magento Open Source

With the implementation of the new Magento Open Source platform, all domains are now managed from a single backend using multistore functionality. This makes it possible to manage seven domains, multiple languages and different frontends within one Magento environment.

Benefits for consumers

Customers of WLS Products also benefit from the new platform. Previously, it was not possible to select specific flavors within sample packs. With the bundle functionality in Magento Open Source, customers can now choose from all available flavors. This adds flexibility without increasing operational effort.

The refreshed design and consistent experience across all storefronts also improve usability and brand perception.

The collaboration, where we worked together at the XSARUS office once a week, was extremely valuable. Alongside professionalism and proven expertise, there was also a great sense of enjoyment in working with the team.

Beppie Welling, E-commerce Manager at WLS Products

A smart digital marketing strategy

After implementing Magento Open Source, the focus shifted to optimizing the customer journey. The goal was clear: maximize conversion across the webshop and marketing channels. This is not a one time effort. It is an ongoing process that has been running for several years. A selection of recent optimizations:

Conversion rate optimization as a continuous process
Using heatmaps, feedback tools and A B testing, user behavior is analyzed continuously. Identified friction points are addressed directly.
→ Result: a smoother customer journey and fewer drop offs.
Aiden product advisor
Aiden, an intelligent product advisor, guides customers step by step to the right product.
→ Result: +160 percent increase in conversion among new users of Aiden.
Personalization and automation with Spotler Activate
The webshop and email flows were personalized using smart retargeting and relevant triggers.
→ Result: improved timing, higher relevance and more repeat purchases.
Margin driven performance marketing
Campaign structures and audience segmentation were optimized without increasing the budget.
→ Result: 32 percent higher return through more efficient spending.

Ready for the future

With Magento Open Source, WLS Products is technically prepared for the future. The community driven platform offers flexibility and extensive expansion options through existing modules. This enables fast iteration and continuous development.

The collaboration between WLS Products and XSARUS is built on trust and a shared ambition to grow. The ecommerce platform continues to evolve, while the digital marketing strategy is constantly refined.

The focus for the coming period remains on improvement and acceleration. The roadmap for 2026 includes further development of Aiden, continued optimization of SEO and SEA, and the introduction of a subscription model for repeat orders.