Distinctive capability strengthened with SCAYLE e-commerce platform
Van Tilburg
Family business Van Tilburg Mode & Sport is a household name in the Dutch fashion industry and has grown over more than 130 years to become the largest independent fashion store in the country. A service-oriented retailer where a visit to the store is a true experience. Van Tilburg sells more than 800 brands under one roof and guarantees quality, craftsmanship and service. Besides the physical store, Van Tilburg has had a successful online shop for years and many omnichannel customers.
The scale and success of Van Tilburg also brings e-commerce challenges. The fashion retailer took the step to a brand new, state-of-the-art e-commerce platform and a strong partnership to build on. A collaboration of Van Tilburg, SCAYLE and XSARUS.
We have experienced XSARUS in the collaboration as a partner who thinks along with us in a service-oriented way about solutions and possibilities. They listened to our wishes, challenged us critically and showed a lot of flexibility to make functionalities possible in a landscape with SaaS techniques that are sometimes difficult to integrate.
Desire for an inspiring & innovative platform
Van Tilburg outgrew the previous e-commerce platform, which dates back to 2014. The fashion retailer wanted to be able to respond more quickly to market developments and trends. In addition, there was a desire to further enhance the unique shopping experience that Van Tilburg offers online. A platform where you can easily navigate and search and where there is a lot of freedom to share inspirational content. A platform that is innovative, uses the latest techniques and can handle Van Tilburg's huge range. Also in the future. E-commerce platform SCAYLE met these wishes, no less than 78% of Van Tilburg's wishes could be answered as standard within SCAYLE.
Proven successful: SCAYLE
The SaaS solution SCAYLE is the engine behind the German online fashion store ABOUT YOU. It has proven in practice to handle billion-dollar sales figures. Since 2017, this technology has also been made available to other retailers and brands. SCAYLE is the perfect match for Van Tilburg in terms of scalability, flexibility, innovation, and specific fashion and lifestyle features.
In several intensive workshops, Van Tilburg, SCAYLE, and XSARUS have determined the goals, techniques, integrations, and functionalities. A solid plan for success.
Conversion Increase
Van Tilburg's new e-commerce platform shows a nice increase in conversions.
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After go-live
Maximum flexibility through headless setup
Van Tilburg's platform has a headless architecture; a decoupled back and frontend, with SCAYLE forming the e-commerce foundation. The platform is built on Nuxt, a technique that matches how XSARUS has been setting up headless platforms for years. After careful comparison of three content management systems, Contentful best matched the requirements. This layered system provides a lot of freedom in easily creating 'Shop the Looks' for a specific trend or theme.
The headless architecture offers speed and flexibility and allows Van Tilburg to fully engage on the frontend with unique content and personalisation. Thanks to the API-first approach, additional tools and functionalities can be easily integrated. Thus, Merchandiser, Spotler Activate (formerly Squeezely), and tritonX are also integrated into the e-commerce landscape.
The new e-commerce platform lays a new foundation for Van Tilburg to build on. By using standards in the market and finding a good balance between out-of-the-box features and customisation, we can focus on our customers again instead of having to invest heavily in the platform's performance and stability.
Custom add-ons to enhance the shopping experience
In the physical store, you literally walk into different worlds, each space has its own colours and style to indicate and categorise the large assortment. Custom work from XSARUS means the new platform now much better matches the experience in the physical store. The replatforming of the webshop was also used to rebrand. Within the new corporate identity, XSARUS has logically and clearly shaped navigation, filtering, and search.
Flying start with great effect
Van Tilburg had a flying start with the new e-commerce platform thanks to a smooth go-live. XSARUS has trained the Van Tilburg team to use the system optimally. The benefits of the new SCAYLE platform are great, both for Van Tilburg itself and for the online visitor.
Van Tilburg is thus laying a new foundation to further develop e-commerce and make even more customers happy with inspiration and personal service. Most importantly, the online and offline shopping experience are seamlessly aligned and the new design makes it easy for visitors to find their way around the webshop. Van Tilburg's customers are assured of the best omnichannel customer experience.
Partnership that makes a lasting difference
The synergy between Van Tilburg, SCAYLE, and XSARUS proves how a focused collaboration and technological innovation can truly make a difference. A powerful partnership that is further expanded. SCAYLE and XSARUS are ready to continuously support Van Tilburg in their digital goals and ambitions.
Marvin de Reuver
Senior Account Manager