Insights
A collection of digital commerce trends, useful insights, practical tips & tricks and upcoming events.
No accurate conversion data in GA4 and Ads? Here’s how to prevent a distorted ROAS
Does your conversion data in Google Analytics differ from reality? The Delayed Event Notifier (D.E.N.) is the solution. Discover more in this insight.
European Accessibility Act: be accessible to all your customers
The clock is ticking. As of 28 June 2025, digital accessibility is no longer a nice-to-have, it’s a legal requirement. Read everything you need to know here.
How we celebrated 25 years of XSARUS
XSARUS is celebrating its 25th anniversary! A special milestone that we commemorated extensively during our festive anniversary reception on 15 May.
Seeing a lot of ‘not set’ traffic in GA4? Here’s how to fix it
Do you see “not set” appearing in your GA4 reports? A sign that something is going wrong in your tracking or tagging setup. Discover 5 practical solutions.
XSARUS quotation tool in B2B: 6 reasons why it’s a gamechanger
Scattered Word and Excel files, unclear pricing agreements, cumbersome communication. Sound familiar? Discover why our quotation tool can add value to your B2B organisation.
25 years of entrepreneurship in a world that never stops changing
25 years ago, we started XSARUS out of curiosity. About the internet, about technology, about what was possible. Read the anniversary insight by CEO Paul: about falling, getting back up, staying on track and travelling together.
Sissy-Boy switches to headless Shopware platform
Sissy-Boy, in collaboration with XSARUS, is upgrading its e-commerce platform to a headless setup based on Shopware, following Sacha and Manfield who previously made the successful transition.
What is the right SEA strategy for MAG Creative Footwear?
A well-considered SEA strategy has not only strengthened MAG’s market presence but has also driven significant growth through smart performance marketing.
Glance ahead 25 years of XSARUS: a vision on digital change
For 25 years, XSARUS has been a pioneer in digital change. The secret? Always looking ahead. Discover how AI and innovation are shaping the future of digital commerce.
XSARUS once again captures podium spot in Emerce 100
XSARUS once again receives five stars in the Emerce 100 and captures 2nd place in the E-Commerce category. A great appreciation of the market!