Insights

A collection of digital commerce trends, useful insights, practical tips & tricks and upcoming events.
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Karlijn Rooms
Senior Digital Marketing Consultant
From isolated A/B tests to unbeatable customer journeys
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
A smarter performance advertising strategy for Profuomo
Growth & Optimization
Fashion & Lifestyle
Retail
William Tanis
Data Architect
Is your GA4 data actually reliable?
Growth & Optimization
William Tanis
Data Architect
Turn first-party data into a lasting competitive advantage
Growth & Optimization
William Tanis
Data Architect
Measuring AI traffic: turn invisible visitors into valuable insights
Growth & Optimization
William Tanis
Data Architect
No accurate conversion data in GA4 and Ads? Here’s how to prevent a distorted ROAS
Growth & Optimization
William Tanis
Data Architect
Seeing a lot of ‘not set’ traffic in GA4? Here’s how to fix it
Growth & Optimization
What is the right SEA strategy for MAG Creative Footwear?
Joël Casteleijn
Digital Marketing Lead
What is the right SEA strategy for MAG Creative Footwear?
Growth & Optimization
Fashion & Lifestyle
Retail
Barry Breur
Senior UI Designer
How does Norah create a consistent, recognizable brand experience?
Growth & Optimization
Fashion & Lifestyle
Retail
Arjo de Wit
Digital Strategy Lead
Sfeer.nl achieves 12.8% conversion growth thanks to optimized product pages
Growth & Optimization
Fashion & Lifestyle
Retail
Barry Breur
Senior UI Designer
Design systems for a consistent and accessible user experience
Growth & Optimization
Charlotte Groenendijk
Marketeer
Meet XSARUS, FACTICX & OneRetail at the Webwinkel Vakdagen 2025
E-commerce
PIM
Growth & Optimization
Commerce @ the Castle is back!
Tuesday 27 October 2026
Read more and get your ticket
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