Insights
A collection of digital commerce trends, useful insights, practical tips & tricks and upcoming events.
Gamechanger 1: Next-level personalisation with concept shopping
In this series you will discover seven gamechangers that will define the success of your webshop towards 2030. Gamechanger 1: concept shopping. The webshop of tomorrow adapts instantly to behaviour and preferences for each visitor.
From isolated A/B tests to unbeatable customer journeys
Random A/B tests inspired by generic “best practices” are no longer enough. Discover why modern CRO revolves around customer insight and personalisation.
A smarter performance advertising strategy for Profuomo
Due to rising search volume and increasing competition, Profuomo’s ROAS came under pressure. Read how we doubled ROAS together and reduced CPC by 40%.
Is your GA4 data actually reliable?
What if your GA4 data is polluted? Unexplained spikes, conversions without sessions or pageviews, traffic from unknown sources. Does this sound familiar? Time for change.
Turn first-party data into a lasting competitive advantage
Discover the key developments in customer data and benefit from a practical roadmap to future-proof your first-party data strategy.
Measuring AI traffic: turn invisible visitors into valuable insights
More and more people use AI tools every day. One problem: direct clicks from AI tools to your website are usually not visible in your analytics.
No accurate conversion data in GA4 and Ads? Here’s how to prevent a distorted ROAS
Does your conversion data in Google Analytics differ from reality? The Delayed Event Notifier (D.E.N.) is the solution. Discover more in this insight.
Seeing a lot of ‘not set’ traffic in GA4? Here’s how to fix it
Do you see “not set” appearing in your GA4 reports? A sign that something is going wrong in your tracking or tagging setup. Discover 5 practical solutions.
What is the right SEA strategy for MAG Creative Footwear?
A well-considered SEA strategy has not only strengthened MAG’s market presence but has also driven significant growth through smart performance marketing.
How does Norah create a consistent, recognizable brand experience?
Norah’s goal was clear: a fresh, contemporary Norah design that reflects the new brand look and creates a recognizable, consistent brand experience across all channels.
