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XSARUS Digital Commerce
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Insights
A collection of digital commerce trends, useful insights, practical tips & tricks and upcoming events.
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E-commerce
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Most read
XSARUS proudly ranked #2 in the Emerce 100 with a 6-star rating
21 April 2026
Too much GS1 data? How Boon Food Group keeps product data manageable
3 April 2026
Video: 7 gamechangers that define the webshop of 2030
8 December 2025
BARTS embraces future-proof growth with XSARUS and Shopify Plus
19 November 2025
Measuring AI traffic: turn invisible visitors into valuable insights
30 June 2025
European Accessibility Act: be accessible to all your customers
11 June 2025
Insights
Bram Hoekman
CTO
AI in ecommerce: everyone uses it, but almost nobody scales it
E-commerce
Growth & Optimization
Stephan Kooijman
Senior Digital Marketing Specialist
XSARUS once again recognized as Elite Partner of Spotler
Growth & Optimization
E-commerce
Bram Hoekman
CTO
Video: 7 gamechangers that define the webshop of 2030
E-commerce
Growth & Optimization
Karlijn Rooms
Senior Digital Marketing Consultant
How to build customer loyalty after Black Friday
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 7: Promotions? Only 100% personalised
E-commerce
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 6: Customer profiling beats privacy concerns
E-commerce
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 5: AI agents as your new e-commerce customer
E-commerce
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 4: Say goodbye to one size fits all shopping flows
E-commerce
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
How WLS achieved +32% return with data, CRO, and smart tooling
Growth & Optimization
Health & Beauty
Retail
Bram Hoekman
CTO
Gamechanger 3: Search, chat and guide become one
E-commerce
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 2: Post-checkout experience as new conversion phase
E-commerce
Growth & Optimization
Bram Hoekman
CTO
Gamechanger 1: Next-level personalisation with concept shopping
E-commerce
Growth & Optimization
Karlijn Rooms
Senior Digital Marketing Consultant
From isolated A/B tests to unbeatable customer journeys
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
A smarter performance advertising strategy for Profuomo
Growth & Optimization
Fashion & Lifestyle
Retail
William Tanis
Data Architect
Is your GA4 data actually reliable?
Growth & Optimization
William Tanis
Data Architect
Turn first-party data into a lasting competitive advantage
Growth & Optimization
William Tanis
Data Architect
Measuring AI traffic: turn invisible visitors into valuable insights
Growth & Optimization
William Tanis
Data Architect
No accurate conversion data in GA4 and Ads? Here’s how to prevent a distorted ROAS
Growth & Optimization
William Tanis
Data Architect
Seeing a lot of ‘not set’ traffic in GA4? Here’s how to fix it
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
What is the right SEA strategy for MAG Creative Footwear?
Growth & Optimization
Fashion & Lifestyle
Retail
Barry Breur
Senior UI Designer
How does Norah create a consistent, recognizable brand experience?
Growth & Optimization
Fashion & Lifestyle
Retail
Arjo de Wit
Digital Strategy Lead
Sfeer.nl achieves 12.8% conversion growth thanks to optimized product pages
Growth & Optimization
Fashion & Lifestyle
Retail
Barry Breur
Senior UI Designer
Design systems for a consistent and accessible user experience
Growth & Optimization
Charlotte Groenendijk
Marketeer
Meet XSARUS, FACTICX & OneRetail at the Webwinkel Vakdagen 2025
E-commerce
PIM
Growth & Optimization
Commerce @ the Castle is back!
Tuesday 27 October 2026
Read more and get your ticket
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