Insights

A collection of digital commerce trends, useful insights, practical tips & tricks and upcoming events.
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Insights
Bram Hoekman
Bram Hoekman
CTO
Gamechanger 5: AI agents as your new e-commerce customer
E-commerce
Growth & Optimization
Bram Hoekman
Bram Hoekman
CTO
Gamechanger 4: Say goodbye to one size fits all shopping flows
E-commerce
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
How WLS achieved +32% return with data, CRO, and smart tooling
Growth & Optimization
Health & Beauty
Retail
Bram Hoekman
Bram Hoekman
CTO
Gamechanger 3: Search, chat and guide become one
E-commerce
Growth & Optimization
Bram Hoekman
Bram Hoekman
CTO
Gamechanger 2: Post-checkout experience as new conversion phase
E-commerce
Growth & Optimization
Annemijn Grinwis
Marketeer
Headless Magento Open Source replatforming for Woonboulevard Poortvliet
E-commerce
Home & Living
Bram Hoekman
Bram Hoekman
CTO
Gamechanger 1: Next-level personalisation with concept shopping
E-commerce
Growth & Optimization
Bram Hoekman
Bram Hoekman
CTO
XSARUS expands integration expertise with iPaaS platform Workato
E-commerce
PIM
Gijs Hoondert
Head of E-commerce Consultancy
Register for Commerce @ the Castle 2025
E-commerce
Annemijn Grinwis
Marketeer
Topgeschenken Nederland chooses Akeneo after successful PIM selection process
PIM
Retail
Karlijn Rooms
Senior Digital Marketing Consultant
From isolated A/B tests to unbeatable customer journeys
Growth & Optimization
Joël Casteleijn
Digital Marketing Lead
A smarter performance advertising strategy for Profuomo
Growth & Optimization
Fashion & Lifestyle
Retail
William Tanis
Data Architect
Is your GA4 data actually reliable?
Growth & Optimization
Bram Hoekman
Bram Hoekman
CTO
XSARUS PIM Masters acquires Calago
PIM
How do you choose the right PIM system for your organization? We will help you on your way!
Matthias Wilstra
Senior PIM Consultant
How do you choose the right PIM system for your organization? We will help you on your way!
PIM
William Tanis
Data Architect
Turn first-party data into a lasting competitive advantage
Growth & Optimization
William Tanis
Data Architect
Measuring AI traffic: turn invisible visitors into valuable insights
Growth & Optimization
William Tanis
Data Architect
No accurate conversion data in GA4 and Ads? Here’s how to prevent a distorted ROAS
Growth & Optimization
Ton de Munck
Senior UX Designer
European Accessibility Act: be accessible to all your customers
E-commerce
Annemijn Grinwis
Marketeer
How we celebrated 25 years of XSARUS
William Tanis
Data Architect
Seeing a lot of ‘not set’ traffic in GA4? Here’s how to fix it
Growth & Optimization
XSARUS quotation tool in B2B: 6 reasons why it’s a gamechanger
Lieven Pouwelse
Senior Implementation Consultant
XSARUS quotation tool in B2B: 6 reasons why it’s a gamechanger
E-commerce
B2B
Paul Kieviet
CEO
25 years of entrepreneurship in a world that never stops changing
Annemijn Grinwis
Marketeer
Sissy-Boy switches to headless Shopware platform
E-commerce
Retail
Fashion & Lifestyle
Home & Living
Commerce @ the Castle is back!
Tuesday 27 October 2026
Read more and get your ticket
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